SUMMER IN REVIEW: BUILT FOR WHAT’S NEXT

This summer was a big one for Setlist Rodeo. Full of wins, a few losses, lessons learned, and plenty of proof that we’re headed in the right direction.

Our pop ups at Friday Harbour gave us the chance to put the brand directly in front of customers, test new ideas, and see firsthand what connects. We watched new pieces sell out, took pre orders, met incredible people, and continued building a community around Setlist Rodeo.

At the same time, our retail footprint continued to grow. New retailers came on board, existing accounts came back for more, and an updated collection brought a fresh evolution to the brand while staying true to what got us here in the first place.

Behind the scenes, things are moving too. Agencies from both Canada and the United States are knocking on the door, opening up some exciting possibilities for where Setlist Rodeo can go next.

Of course, not everything went perfectly. There were products that missed, orders that changed, inventory that didn’t move as quickly as expected, and plenty of lessons learned along the way. But that’s what building a brand looks like.

As summer comes to an end and we head into fall, optimism is high.

Setlist Rodeo is entering Year Two with a stronger collection, more retailers, new relationships, bigger opportunities, and a much clearer understanding of who we are.

Year One was about proving the idea.

Year Two is about building the brand.

Born from the stage. Built for the rodeo.